Endemol Shine UK

Sep 30, 2020

Soccer Aid private coach parked ready for the England Football team
Endemol Shine UK Ltd – The provision of VIP and Executive Coaches for Soccer Aid
2010 – present
Locations: London & Manchester
The challenge

To provide two VIP coaches for each team, wrapped with the Soccer Aid / Unicef Advertising and 4 Executive Coaches for the family and friends of the teams.

The response

Due to the nature of the booking and the client's requirements, a project team is put together which includes a Key Account Manager and members of the operational team. They review the client's requirements and plan the drivers hours and routes for the coaches. To allow for the coaches to be wrapped, they are required to be off the road the day before hire and the day post-hire, again this all needs to be included in the operational planning.

Soccer Aid is an annual charity event that has raised over £24 million in aid of UNICEF UK. The event is a friendly-style football match between two teams, England and the Soccer Aid World XI (formerly known as Rest of the World).

Our VIP coaches are used to transport the star-studded line-up to the biggest charity match in the world. Each event year the coaches are wrapped in the Soccer Aid graphics. Between 2010 and 2018 the coaches were wrapped in the iconic Soccer Aid livery distinguishing each coach with either ‘England’ or ‘Rest of the World’ with their corresponding colour scheme. From the training days to the after-party, transporting both teams was a huge, unforgettable honour.


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